
Internet shopping can be addictive. Tap a few buttons and within days your new parcel lands on the doorstep. Fantastic. What’s this got to do with coconuts? Currently there are over thirty coconut oil website sellers in the UK alone, all desperate for you to tap their buttons.
In 2006, when I was just starting to look into all this, I tapped a few coconut buttons and ended up with about twelve different coconut parcels. If you’re buying coconut oil for its health benefits, you might as well find a good one. Without having access to scientific analysis machines, I checked out the colour, aroma and taste. Result? Shades of white varied more than a Dulux paint chart. Some tasted of fresh coconut; some of cooked coconut; some had a ‘burnt’ smell; one smelt so bad there’s no way you’d risk tasting it. Ok, hardly a scientific test, but the differences were obvious.
Herein lies the problem. Every Internet seller says that their particular brand is the best; that theirs is made like no one else’s and that if your computer screen could hand out to you a sample of their amazing product, you would be in absolute awe at the quality. Trouble is you don’t know. You can’t know until you buy. It’s a leap of faith.
Which is why hopefully, CocoNutty is different. Instead of being just an Internet company operating behind the curtain of cyberspace, CocoNutty is a living, breathing stall coming to a place near you (that is if you live in the North of England!). You can visit the stall and try before you buy. Taste the coconut oil and apply it to your skin. See, smell and touch the natural coconut soaps. On warm days you can even try the purest isotonic drink on earth - coconut water. And you can find out how the result of those first coconut parcels led in the direction of award-winning Philippine manufacturer CocoVida.
See you there!